“Impact without impact,” is the concept that inspired the hydrogen shuttle identity design. The intent of the system is not only to have minimal impact on the landscape, both visually and physically, but also to promote consideration about the Park as well as easy access to information. Ideally when visitors see (or leave) the shuttle, they are better informed about the shuttle, the Park and other sustainable initiatives there. As the system is designed to be visible but not intrusive, it communicates not only the mission of the Park, but also how its visitors should model their own behavior.